Must A Wannabe Influencer Pal Stop Using People for Material?

One Side: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her Instagram – it feels like a sudden shock.

A close companion of a decade, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes video blogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a surprise: I’ll have bare-faced, making a strange expression or photographed while eating. It’s uncomfortable.

Marielle also expects me to film her at inconvenient times. Often I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our bond has turned into me being her free crew. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I invest helping her make content.

I’m grateful that she has supported me with my career in design, but I resist our connection to become just a ledger of favours. I don't believe she's insincere or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I enjoy being with her, but I also desire to enjoy it without being recorded, altered, or shared for an viewers. I am not a accessory for her online persona.

The Other Side: The Content Creator's View

I hope Beth to see that the content we make together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online allows me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who execute that aesthetic of informal, self-made content creation.

Creating content is my version of living actively: noticing the nuances, sharing them with an viewership that appreciates the art behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my method of offering access, providing her a opportunity to witness behind-the-scenes moments that could benefit her career in design too. That isn't blackmail, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I want her to see what the work we make together can achieve: an opening. I understand not all people likes being filmed, but often spontaneity is what makes material authentic. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but companions help each other in small ways. I thought filming a short video now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes projects lively and enjoyable. I don't compel her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I document our shared experiences.

I value Beth’s friendship profoundly and don’t want content creation to come between us. I am ready to compromise: like requesting permission before filming, and avoiding angles that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are socializing?

Nothing is more excruciating than having a companion film you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to create content with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. If Marielle loves creating, that doesn't imply everyone around her is willing material. She must to honor her friend's personal space.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It seems like you value each other, so cling to that and make sure it’s the priority in your friendship. Create some authentic experiences, where genuine feelings are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Kim Robinson
Kim Robinson

An avid cyclist and outdoor enthusiast based in Amsterdam, sharing insights on gear, trails, and sustainable travel.